Privacy Policy

Last updated: October 2026

Introduction

Vesta Financial Group, LLC DBA Vesta Lending ("Vesta Lending," "we," "us," or "our") respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website or use our services. By using our website, you agree to the practices described in this policy.

Information We Collect

We may collect information you provide directly to us, such as your name, email address, phone number, property address, financial details, and any other information you submit through our forms, quote requests, or when you contact us. We may also collect information automatically, such as your IP address, browser type, device information, and pages you visit, through cookies and similar technologies.

How We Use Your Information

We use the information we collect to:

  • Respond to your inquiries and provide mortgage-related services.
  • Process quote requests, pre-approval applications, and rate-drop alerts.
  • Communicate with you about your loan options and the status of your request.
  • Improve our website, services, and customer experience.
  • Comply with legal, regulatory, and licensing requirements.

How We Share Your Information

We may share your information with lenders and partners involved in processing your mortgage request, service providers who help us operate our business, and as required by law or to protect our rights. We do not sell your personal information to third parties.

SMS and Text Messaging

If you provide your phone number and opt in to text messaging, you agree to receive SMS messages from Vesta Lending about your request and rate updates. Message frequency varies. Message and data rates may apply. You can cancel at any time by replying STOP. For help, reply HELP. No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging terms are subject to change.

Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience, analyze website traffic, and understand how visitors use our site. You can control cookies through your browser settings, but disabling them may affect website functionality.

Analytics and Advertising Pixels

We use third-party analytics and advertising tools, including Google Tag Manager, Google Analytics 4 (GA4), and the Meta Pixel, to measure website performance and understand how visitors interact with our content. These tools may collect anonymized usage data and use cookies to report activity. We do not send personally identifiable information to these platforms through analytics events. You can manage your cookie preferences through your browser settings.

Data Security

We take reasonable measures to protect your personal information using appropriate technical, administrative, and physical safeguards. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

Your Rights

Depending on your location, you may have the right to access, correct, or delete your personal information, and to opt out of certain data practices. To exercise these rights, contact us using the information below.

Children's Privacy

Our website is not directed to individuals under 18, and we do not knowingly collect personal information from children.

Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated revision date.

Contact Us

If you have questions about this Privacy Policy, contact us at:

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Language: English